Team Losi Racing Rebranding
I was brought on to art direct the rebranding of Team Losi Racing after the previous Creative Group Manager in charge of the brand left the company. Unfortunately, some internal miscommunication meant that the rebrand had to be completed (from conceptual stage to final box art sent to the vendor) in a matter of weeks.
Creating a new brand identity for an established brand is challenging in the best of circumstances, but it took a team of people with razor-sharp focus to really accomplish the task. I'm very proud of the end result, and we received two American Graphic Design Awards from Graphic Design USA magazine for the box art for the 22 Buggy and it's accompanying advertisement.
Creating a new brand identity for an established brand is challenging in the best of circumstances, but it took a team of people with razor-sharp focus to really accomplish the task. I'm very proud of the end result, and we received two American Graphic Design Awards from Graphic Design USA magazine for the box art for the 22 Buggy and it's accompanying advertisement.