W - Steak


  • W - Steak

    Promising lots of protein, good taste and tons of nourishment for a child, the 'Growth Steak' in particular appeals to mothers who want to make sure their young ones are well-fed. Rather than adopting a packaging design that's dark or black as many other meat products do, W Steak's high-end frozen food boxes feature a playful design in light colors and spots that mimic those that can be found on a cow."

    “W” - Three & Aeon was a small task, but the persistence and determination turned it into a “great” project.

     

     
    Branding, Packaging, Art Direction
    Tom Jueris, 2015

    Thanks to Laura McQuarrie
     
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    Art Direction: Tom Jueris

    More info: hello@tomjueris.com


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  • Inside Foil package
    There Steak is mostly round, so i designed a hidden Q for Quality