My focus on rebranding Museum of Photographic Art, was to remind the importance and existence of photography as a pure form of art. In a world that is being flooded with countless images every second, a museum of photographic art would be a reminder and a place where one can view a photo with same depth and appreciation as any other form of visual arts. Rotated letters on the logo resembles people tilting their heads when they interact with an object with curiosity and reflective finish represents photography as a mirror of our time and history.