Tahitian Fragrance Line

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Project Objective

My objective was to create a fragrance line with the use of Tahitian floral scents. I would like for my fragrance line to look and feel as though you want to be somewhere in Tahiti relaxing.

Research

After doing some fragrance line research I found that there were not too many Tahitian scents out there. Tahiti is known for its flowers, even when you step off the plane in Tahiti you are welcomed with a Tiare placed behind one ear. Tahiti is a very warm and welcoming tropical place and to have a fragrance line give that same feel through smell is something that is not common.

Concept and Solution

I designed this frangrance line based off of one of the most sacred flowers that is only found in the hills of Tahiti which is the Tiare Apetahi. With the use of that flower and the use of waves and colors, I was able to capture the true essence of Tahiti. When customers look at my fragrance line, they will instantly want to smell the wonderful scents and wish or feel that they were on a tropical island.

Brand Message

Breathe, Relax, Escape

Target Market

Age: 18 and up

Gender: Female

Beliefs: Any

Family status: Any

Career: Business/Casual

Education: Any

Income: $30,000 median. Fragrance line ranges from $60-$200

Hobbies: Vacationing

Interests: spa’s, travel, etc.