Alisha Bradcock's profile

Auckland Buddhist Center - Re-Branding

Introduction
 
The Triratna Buddhist Order and Community is a worldwide movement of women and men living by the Buddha’s teachings in the conditions of the modern world. Neither monastic nor lay, they are simply Buddhists, at varying stages of commitment and understanding.
 
Triratna is a Sanskrit term meaning ‘Three Jewels’: the Buddha, Dharma (his teachings) and Sangha (the community of all those who follow the teachings). The founder of the Triratna Buddhist Community and Order, Sangharakshita, considers the defining act of a Buddhist to be “Going for Refuge” to these Three Jewels. This is the central principle or orientation of the Triratna Buddhist Community.
 
For the Triratna Community, the Three Jewels is usually represented with 3 coloured (blue, yellow and red) tear shape gems above a lotus with flames in the background. For the Auckland Buddhist Centre we simplified this by removing the lotus and flames. Once simplified, the new icon was used to replace the dot about the letter 'i' in the word 'Buddhist'.
Icon
The 'Three Jewels' Icon Simplified.
Logo 
Font: Georgia Regular. Replaced the dot above the ‘i’ with the Three Jewels.
Logo - Alternative Version
Designed for portrait layouts.
 
Colour Palette
DL Flyers
Auckland Buddhist Center - Re-Branding
Published:

Auckland Buddhist Center - Re-Branding

Re-Branding of the Auckland Buddhist Centre. Logo, Business Cards and Information Flyer.

Published: