I designed this pet-food brand for a personal project as I'm in love with pets, I worked on this kind of project in agency as marketing project manager. Moreover, it was a good way to me to show my packaging knowledge.
First, I decided to name my brand SALCABOT because of an french expression. Indeed, in France we using the word "cabot" to talk and joke about the small or tiny dogs a bit capricious and disturbed. For this kind of pets I decided to create a product with a macaroon form, THE french pastry by excellence. Actually, today many dog's owners want to feed sweets to their pets as they could feed their children. So the principe of the project was that I have to take of the sweets forms for owners to encourage them to buy these sweets for their pets.
First, I decided to name my brand SALCABOT because of an french expression. Indeed, in France we using the word "cabot" to talk and joke about the small or tiny dogs a bit capricious and disturbed. For this kind of pets I decided to create a product with a macaroon form, THE french pastry by excellence. Actually, today many dog's owners want to feed sweets to their pets as they could feed their children. So the principe of the project was that I have to take of the sweets forms for owners to encourage them to buy these sweets for their pets.
DESIGN STRATEGY
- Created a simple template for the packaging to be able to decline différent taste and adapte every pack easily
- Designed icons and pictograms for a fluently read
- Focus the attention with a photo-composition to the vegetables used on every products
- Focus the attention with a photo-composition to the vegetables used on every products
Every part of the design have been created to reply to the marketing and the sale strategy.
