Fictitious brand guide for a christmas market held in the city center of Oslo. The visual profile is based on old Norwegian traditions, and is supposed to give "city-kids" a feeling of being out of town when at the christmas market.
The execution of the brand guide is what has been in focus in this project, and not the logo and accompanied visual elements in this project.
Cover
Index
Introduction
Consept
Logo
Logo guides & rules
Other visual elements
Colors
Typography
Business card & letterhead
Poster and price tags
Theme
Ads
Website
