In the moment I started the collaboration with the client, I first had to make an wide and complexe research. What was the natural element that formed the basis for this concept? Actually, the simple Sheanut tree, which is the main component of the Vee'lan Shea butter.
But how to include the natural element into a graphic composition? That was the primary question and the answer was to combine those two. The result is something elegant, simple and with a natural vibe.
