Old Fashioned Soda Co.
I have always had a taste for the lesser appreciated soda flavors, and I think most young people tend to ignore them in favor of the more traditional varieties (cola, lemon-lime, whatever Mountain Dew is supposed to be) and energy drinks. I felt like most of the labels for these types of sodas were less than appealing to my demographic, and I wanted to correct that oversight. The fictional company bottling these products, The Old Fashioned Soda Co., is a small scale operation and uses only a few, all-natural ingredients to make high quality sodas.
My main inspiration for the labels was the old school beer and soda labels of decades past. I wanted to bring something recognizable to the table for older customers who grew up with these soda flavors, while contemporizing the look a bit to appeal to a younger, untapped market. The series as a whole uses a dark gray color scheme with only a hint of color, unique to each flavor, and the neck decal is reminiscent of old style company seals.
My main inspiration for the labels was the old school beer and soda labels of decades past. I wanted to bring something recognizable to the table for older customers who grew up with these soda flavors, while contemporizing the look a bit to appeal to a younger, untapped market. The series as a whole uses a dark gray color scheme with only a hint of color, unique to each flavor, and the neck decal is reminiscent of old style company seals.
