1) Users will be served with a recommendation ad by Book World base on their interest.
2) After clicking through the recommendation ad, users will be taken to the bookworld's landing page. This page will feature the type of books base on this users' status update keyword data and their interest.
3) Expandable Mrec
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This is a Facebook campaign to promote Australia's biggest online book retailer - Book World. Through this Facebook app, users are introduced to Read More