Creative Brief
Product:
Subzero's Pro 48 Refrigerator
Target Audience:
30-50 upper/middle working class.
Consumer Insight:
A Refrigerator is normally seen as your average household, kitchen appliance.
Product Description:
The Pro 48 Refrigerator by Subzero is a beautiful innovation in the world of food storage, that showcases your food while you store.
Concept:
Spoil your food.
Reasons to Believe:
The Pro 48 is designed with beauty, elegance, and functionality in mind.
The gallery window displays/stores your food in a more luxurious manner.
Copywriter: Reed Sullivan Art Direction: Reed Sullivan
PRINT
Copy: Elegantly designed to display your food, rather than store it. The Pro 48 by SUBZERO. Spoil your food.
Copy: Elegantly designed to display your food, rather than store it. The Pro 48 by SUBZERO. Spoil your food.
Copy: Elegantly designed to display your food, rather than store it. The Pro 48 by SUBZERO. Spoil your food.
