THE BRIEF
Budget waste £1,374,000 a year moving their fleet of hire cars around the UK to ensure enough cars are in the high demand locations. How can we insentivise customers to move the cars for us, simple one-way rentals to new locations across the UK each week.
THE SOLUTION
Budget.com is car hire for people on a budget but what about those without a budget at all?
We create NoBudget.com, hire the one-way cars for spare change.
NoBudget.com is a ‘hidden’ version of Budget.com.
It will sell one-way rentals to specific destinations.
It will sell one-way rentals to specific destinations.
To reserve a one-way rental users will make us an offer in pennies.
The highest offer will get the cars.
NoBudget.com will only be available on certain days to stop people predicting the offers.
