Jeff Paletta's profile

The Presidential Supply Company

826 National is an organization of tutoring centers that double as novelty shops themed around a particular reference to the respective city in which each is located. There are currently 13 stores located across the US, but what if they wanted to open up a new one in Honolulu, Hawaii? What would they call it, and what would it sell?
Now Hawaii is in many ways a state unlike any other, their proud indigenous culture and unique geographical landscape were obviously great places to begin looking for ideas. But Hawaii has another claim to fame that is not as widely known, their tourism industry. To no surprise, hundreds of thousands of travelers come to Hawaii each year to see it for themselves; but they’re not coming from the US as you might expect.  
In fact over 60% of tourists come across the pacific from Asia, and for many of which, it is their first visit to the United States. Being the first taste of America for many eastern-world travelers, as well as being the birthplace of our country's current president, Honolulu seemed like the perfect spot for something unapologetically American. Now 826 stores are designed to be fun and quirky, but they’re also educational. So throw in some good ol’ American history, and you’re left with the Presidential Supply Company.
The Presidential Supply Company
Published:

The Presidential Supply Company

Concept & Branding for a fictional chapter of 826 National located in Honolulu, Hawaii.

Published: