Brief
How can npower demystify household energy efficiency through an innovative digital experience?
Insight
Families and children are the highest users of energy in the UK but are blissfully unaware of their actions.
Solution
An app that adjusts the everyday habbits of parents and children through the use of the camera function on any smartphone to view what energy is being wasted in their homes...
Video
Branding
I have chosen to use the colour scheme currently used by Npower which is Pink and Blue in a gradient format. This allows the app to subtly say its endorsed by Npower with screaming it at the consumer.
App Icon
The app icon combines the 'C' from the title 'Change' and the current Npower brand mark to create a power symbol.
App
Icons
Change Kids
Backgrounds
Advertising
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