Our main idea through “Think Wise. Vote Wise.” campaign was to engage the youth of the
Nation in their “own” lingo (casual yet hard hitting). The motive was to force them to think that all
the blame game, bullying and protests go waste when one is not utilizing his/her power, power to
vote, power to make a difference, power to change the future of the Nation.
We created a compelling and engaging campaign appealing the youth to make their voice
heard in the coming election, not vocally but by the press of a button.
