AR&co is the Southeast Asia’s largest augmented reality and innovative technology company. Developing and mixing both real and virtual works to build an experience of contentment and excitement. AR&co want their logo to express who they are as their current logo hasn’t.

Driven by the brief, designer create logotype to emphasize the word “AR&Co” itself. Since its engage in the field of the three-dimensional area, logo created in 3D shape to conceptualize something coming out of a flat surface just like how AR&co application works. The line element below the letter AR illustrates the flat surface.