LOGO / IDENTITY / PACKAGING / PRINT / WAYFINDING / WEB
Davaj Delikatessen's concept is a homage to the deli’s of Little Odessa, New York. Offering sandwiches and beverage with the taste of eastern europe, Davaj Deli is the opposite to the rustic decorated and generic bakery’s/coffee shops in Sweden. Maybe because it’s the only one where you can have a shot of vodka together with your bagel.
First of all we created a “factory” logo – Давай. This “factory” logo would be the sender of all the prints, signage and deli products. Each and everyone produced on different kind of materials. This would also be the complement to the main logo. After that we also created logotypes for the sandwiches, with different styles for each, that would also work as sub brands with their own history and place.
Food photography by Simon Bajada
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