French Fries 2000 is a well-known potato snack sold in Indonesian region. Its target market includes huge range of ages, starting from kids until adults. This snack has been sold for more than 10 years and already gained customer's trust in market. However, the design of the packaging is lacking of premium nuance of it and some elements are considered a bit off. Moreover we believe that through redesigning a packaging, the customer's trust would be obtained more. That is the main reason the packaging redesign of this product has been done.