In Colombia, Women's International Day is a really special date, so Bancolombia wanted to do something on social networks to honour them. To do so, we started off by asking our followers what values and qualities suit Colombian women better. After 2 days of gathering information, we selected some of the best definitions given by the audience. After that, we created an animation portraying different kinds of women thanking people for their contribution. It's been one of the bank's most successful posts, collecting almost 5.000 likes (ok, we know it's not THAT much but for an account that usually raises no more than 200 or 300 per post, it's a really big deal) and 100 shares.

Best thing it was all done inhouse and with 0 budget. We asked the women at DDB Medellin to help us out and they definitely did. Enjoy!