Set of informative digital communications intended to educate the millennial demographic about the dangers of domestic violence in service of Detroit area non-profit organization, HAVEN. Haven asked us to create a set of social media tools they could use to communicate with the Millennial demographic, in order to educate them about the issue of domestic violence and other forms of abuse. We created for them a narrative that explains what domestic abuse is in all its forms, how to put an end to it and how Haven is building a literal haven, a new center in Oakland county. We used a cross-platform strategy that utilized Twitter, Facebook, and Tumblr, all sites frequented by Millennials.
