Anthony Bingham
Designer Goldsmith
Designer Goldsmith
Anthony Bingham is an extremely talented Goldsmith and Jeweler located in Newport Arcade. When looking into potential clients for this project i found that he has a shop, website and large client base but still little to no brand at all. i saw this as the perfect answer to the brief title, What a difference Design Makes?
I wanted to create a very regal, expensive looking brand that had the illusion of being older than it actually was. i went with a purely typographic approach with two main element. the first was the symbol or stamp that was a combination of A & B drawn together in an oval, the second element was to compliment the first and it was Anthony Bingham Designer Goldsmith underneath but arranged to be stylist and not to stiff and rigid.
I went with a great combination of Royal Blue and compliment greys and white to set it off with a diamond feel as opposed to the traditional browns and golds.
I wanted to create a very regal, expensive looking brand that had the illusion of being older than it actually was. i went with a purely typographic approach with two main element. the first was the symbol or stamp that was a combination of A & B drawn together in an oval, the second element was to compliment the first and it was Anthony Bingham Designer Goldsmith underneath but arranged to be stylist and not to stiff and rigid.
I went with a great combination of Royal Blue and compliment greys and white to set it off with a diamond feel as opposed to the traditional browns and golds.
