La Clinique de Paris Grand Hilton Seoul
Brand Identity Proposal
La Clinique de Paris Grand Hilton Seoul partnered 30years history of the La Clinique de Paris, founded by Dr. Claude Chauchard who world’s foremost and pioneer specialists in the field, he has helped tens of thousands in the last 30 years through a complete preventive and therapeutic Anti-aging program. La Clinique de Paris Grand Hilton Seoul provide new anti-ageing program for Korean, Skin care, Body care and spa suitable to everyone.
Situation
La Clinique de Paris Grand Hilton Seoul need to new brand image to provide customer with better brand communication because the
La Clinique de Paris Grand Hilton Seoul’s Brand story and design tone&manner was totally absent.
And Furthermore they need to long term brand image strategy for Anti-aging (brand main program) and premium image strategy considering being part of Grand Hilton Hotel, Seoul.
Concept Devleopment
La Clinique de Paris Grand Hilton Seoul provide long-lasting beauty through the Anti-ageing, Skincare, Bodycare and Spa program.
And not only youthful body, but psychological health and beauty is the La Clinique de Paris’s spirit.
So I deducted main keyword "Everlasting Light" to express ‘Beauty / Glittering’ and ‘Infinite / Longlasting effort’.
Brand Identity
In order to depict the Longlasting beauty, the symbol was motivated by a Light (Beauty) and Moibious (Everlasting effot).
Typography
Domaine Text Light (Klim Type Foundry) / Gotham Light and Bold
Domaine Text Light (Klim Type Foundry) / Gotham Light and Bold
Color Palette
La Clinique de Paris Skin / La Clinique de Paris Calm / La Clinique de Paris Light
La Clinique de Paris Skin / La Clinique de Paris Calm / La Clinique de Paris Light
Iconography
Gentleman / Lady / Silent mode / Shower room / Upstair / Valuables / Spa / Massage / Make-up room / Tea / Rocker / Wifi
Gentleman / Lady / Silent mode / Shower room / Upstair / Valuables / Spa / Massage / Make-up room / Tea / Rocker / Wifi
Brand Pattern
By expaning the brand symbol to brand pattern, formulate the long lasting beauty that La Clinique de Paris being pursued.
Brand Application
Stationary / Invitation / Leaflet / Signage / Poster / Hanger / Package / Wrapper / Shopper Bag
Stationary / Invitation / Leaflet / Signage / Poster / Hanger / Package / Wrapper / Shopper Bag
La Clinique de Paris Grand Hilton Seoul
Brand identity Design / Brand Application Design Proposal
Brand Logo is not actual logo and all images and contents is out of all relation to La Clinique de Paris.
Brand Design Application was changed in the process of actual working.
Brand Design Application was changed in the process of actual working.
Year : 2012
