"Life is too short not to live italian"
short film for Newform and S.Pellegrino
short film for Newform and S.Pellegrino
Category:Art Direction, Video editing
Client: Newform
Client: Newform
Client: http://www.newform.it
University: Politecnico di Milano
School: Communication Design Master degree
Course: Brand & Licensing strategies
Professor: Marco Turinetto
Location: Milan, Italy
Year: 2014
School: Communication Design Master degree
Course: Brand & Licensing strategies
Professor: Marco Turinetto
Location: Milan, Italy
Year: 2014
For the non-commercial contest "NewVision - New-form" launched by Newform (newform.it/it/lab/index#6016)
I realized one of the two videos (the one for Newform) to promote the event I created "Design Water. Live Italian". Event whose name derives from the claim of the video and the meaning of which is to show the link between the design as careful planning of each stage of production and utilization of water resources, and the Italian way of life.
The content
The two videos, one spread by Newform and the other spread by St.Pellegrino on their respective channels, will be structured in two parts.
The first part, which would be identical for both video and want to show the values of Newform.
The second part, in video sponsored by Newform, wants to show the link between the same company and San Pellegrino's one to the italian history, the Italian territory and the presence of the two brands in the world.
While, for what concerne the video which will be disclosed by S. Pellegrino, the second part will show scenes of movies in which Italian St.Pellegrino was symbol of Italian values.
The two videos, one spread by Newform and the other spread by St.Pellegrino on their respective channels, will be structured in two parts.
The first part, which would be identical for both video and want to show the values of Newform.
The second part, in video sponsored by Newform, wants to show the link between the same company and San Pellegrino's one to the italian history, the Italian territory and the presence of the two brands in the world.
While, for what concerne the video which will be disclosed by S. Pellegrino, the second part will show scenes of movies in which Italian St.Pellegrino was symbol of Italian values.
Visual styling
The videos made respecting the visual identity of Newform and communicative modality will present the first part of San Pellegrino in black and white, while the second part yellowed color, to draw the dreamy atmosphere in which companies project the consumer.
The videos made respecting the visual identity of Newform and communicative modality will present the first part of San Pellegrino in black and white, while the second part yellowed color, to draw the dreamy atmosphere in which companies project the consumer.
The goal
The final claim of the two videos:
"Water is precious. Water is life. Life is design. Life is too short not to be italian "
intended to be a summary of the corporate philosophy of Newform and S. Pellegrino: the importance of water as a scarce resource critical to human life and the planet; that life is a continuum of processing thoughts and plans, a beautiful experience if lived with gusto, Italian.
The final claim of the two videos:
"Water is precious. Water is life. Life is design. Life is too short not to be italian "
intended to be a summary of the corporate philosophy of Newform and S. Pellegrino: the importance of water as a scarce resource critical to human life and the planet; that life is a continuum of processing thoughts and plans, a beautiful experience if lived with gusto, Italian.
Softwares: edited with Adobe Premiere CS6.
Music: Italian soundtracks for the films "The sweet life" and Benigni, "Life is beautiful" Fellini's Oscar-winning, respectively in 1960 and 1997.
Music: Italian soundtracks for the films "The sweet life" and Benigni, "Life is beautiful" Fellini's Oscar-winning, respectively in 1960 and 1997.
