This is an event-branding event that’s carried across posters, postcards and packaged invites. The event is a virtual Zaha Hadid exhibition, where she showcases her newest architectural and interior masterpieces. The branding emphasizes the architecture theme with the use of lines and angles. The main, inspiration, however, is derived from the stars in the form of constellation lines. Her work is very modern and sleek, which is carried across through the posters as well, with the use of modern san-serifs and white space. Both the posters and invites use some of the patterns seen through her work in order to carry across her personal motif. The postcards outer package uses die-cuts within the shapes to represent the many, many windows she has in her buildings, as well as thread sewn through for her interior and fashion design lines. The invites, on the other hand are packaged to form a very statuesque shape replicating her style of work.
