Leze i Pachne

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“Leżę i pachnę” is a new polish manufacturer of scented pillows and candles. “Leżę i pachnę” is also a polish phrase that can be translated to “I [just] lay and smell nice” but this phrase is also commonly used to describe
a state of woman’s relaxation.

A shape of pillow inspired us to design this logo, therfore we used the shape of a square. The letter “i” was laid down to reflect the word “lay”. We have also created a branding concept for a selected logo proposal.