A response to a D&AD New Blood brief
In today’s world, everything is digital. Even your sense of belonging. There’s been a decline in meaningful human interaction. Online, we have thousands of friends/followers – most of whom, we don’t even really know. With a social intervention, we can get people to connect with their online communities in a real way. Synching our existing users Airbnb accounts with their Twitter accounts, we can map out their online conversations geographically and help them find their online friends. Using hosts as facilitators, they can to turn their hashtags into handshakes, allowing digital interaction to transcend into real meaningful human connections.