Branding for a pub located in Mar Mikhael, Beirut.
The project assignment included the naming of the pub as well as the identity design, which featured the creation of the logo and its application on the menu, the bill envelope and the costume.

The name came from the idea of an industrial, avant-gardist establishment that aims to break the rules of traditional architecture with its modern approach. Based on the word oblique, the Ø is an homage to the Scandinavian design that influenced the architecture of the pub.

The design is inspired by construction tools.