The Brief
Take innocent's brand values and use them to create a new product.
The key values that innocent abide by are; be natural, be responsible and be generous. They are always looking for ways to better themselves and benefit the environment.
Introducing innocent candy.
Made from natural and healthy fruit and veg products, there are no artificial colours or sweeteners, so you can treat yourself without feeling guilty!
The packaging, much like their other products, is made from 100% recycled plastic, that's easy to recycle once you've finished eating.
The ingredients come from sustainable sources, bought from suppliers who look after their workers and the environment.
