Jaime Hawkins's profile

Reptilia Magazine Class Rebrand

Reptilia Magazine Rebrand- Class Project
Tasked to redesign a magazine that was going out of style, I chose Reptilia, which focused on reptile education and knowledge. Before, the colors were gaudy and clashed horribly, with pixelated images and a very "90's" design.
 
I wanted to market to a younger, fresher audience and attract more readers with bright eye catching images, bold contrast, and a sleek design.
 
Taking an article that was previously featured in Reptilia Magazine, I redid it to better reflect the demographic I was catering to.
Above is the final rendition of the magazine cover and spreads. The feature article "Back to Basics with Leopard Geckos" is represented on the front with a high contrast image of a leo. The green accent color is also a call in to the feature, and would ideally change per issue to reflect the article within. 
 
The spreads themselves show my tendancy torwards high imagery design- I feel that visual interest is the key to drawing in potential readers, and quickly expressing the subject matter of a given page at a glance. I used the green accent color from the front to bring together the entire article, and used pops of orange from the front for the pull quotes.
Reptilia Magazine Class Rebrand
Published:

Reptilia Magazine Class Rebrand

A magazine rebrand done for a class project. Focuses on the cover, spine, and 3 spreads.

Published: