Nepa are not a traditional research company. Nepa uses technology to develop innovative solutions that have true business impact. The need was a new Brand Identity, to mirror the values of Nepa, ”Beyond insight we enable action”.

 

The logotype is based on analytics and research, all the information used by the company to base all the actions on – symbol wise the round part is the loader that symbolise the first part and the arrow and play symbol symbolises the second part. The logotype symbol is based on the geometric shape of the custom made typeface for the textual mark. Every round letter can be used to change to the symbol to get a variety of expressions of the brand identity.