O objetivo do trabalho era desenvolver um folder para uma marca de roupas fictícia direcionada ao público jovem masculino.
Assim surgiu a Animólotra. Uma marca que busca a valorização do meio ambiente, desenvolvendo peças sem nenhum uso de matéria-prima de origem animal, trabalhando com estampas que remetem a natureza, as florestas, as flores...
Trazendo para a moda um conceito ecológico e consciente.
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The goal was to develop a folder for a fictional brand of clothing, directed to the young male audience.
Thus arose the Animólotra, a brand that seeks the enhancement of the environment, developing parts with no use of animal materials and working with prints that recall nature, forests, flowers...
Thus arose the Animólotra, a brand that seeks the enhancement of the environment, developing parts with no use of animal materials and working with prints that recall nature, forests, flowers...
Bringing to fashion an eco-conscious concept.
Referências/Moodboard
Credits:
Photographs by Jason Hetherington for The Guardian.
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