BEONLINE
A campaign utilising creative advertising and online media to raise awareness and engage the public with online safety.
A campaign utilising creative advertising and online media to raise awareness and engage the public with online safety.
Online safety is a very important topic and a growing concern as social media plays an increasing role in our day to day lives. There are very few campaigns that deal with this topic in a simple but effective way, most are aimed at very young children and there is little advertising to direct people to online resources.
This campaign engages teenagers and parents through different forms of advertising and using social media to target the audience directly and deliver them to a streamlined site that provides information on the topic.
The branding was developed to be simple and bold with the 'BE' acting as a fixed element, but the following word changing to fit its application across a range of media.
I designed promotional pieces in the form of eye masks, one side featured a life-size photo of a pair of eyes and the back contained information about the campaign, these had holes cut with e;astir attached so they could be worn as part of the interactive campaign.
These masks had a great reception, they look quite creepy when worn but are fun enough that people still want to have a go at using them. They really get -people's attention and deliver the message in a way that actively engages with the target audience.
The masks could also be attached too windows, doors, bus stops and other glass surfaces. This would get peoples attention and form another way to interact with the young audience.
