Helle Bech Clausen's profile

hummel footwear campaign SS15 #mymarathonas

Helle Bech Clausen
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CAMPAIGN BACKGROUND
 
Campaign objective 
Position hummel as an authentic Danish sports brand that constantly brings relevance and  
coolness to the trend-conscious street-style fan looking for products with authenticity
 
Communication Strategy
Storytelling
- Cool sport heritage sneaker
- Brand-based  product communication
- Campaign Brand Ambassadors
 
Amplify the message via digital platforms
- Strategic four-step digital approach
- Valuable styling content
- Digital styling conversation amongst a global audience of 2,5 mio fans of the brand
 

 
KEY VISUALS
Campaign Project Management
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SALES FOLDER
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VIDEO - INSTAGRAM EDIT
DIGITAL ROLL OUT ACROSS ALL DIGITAL PLATFORMS
 
FACEBOOK COVER
Campaign Project Management
HUMMEL.NET COVER
Campaign Project Management
NEWSLETTERS
Campaign Project Management
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INSTAGRAM COVER
Campaign Project Management
B2B COVER
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LINKEDIN COVER
Campaign Project Management
YOUTUBE COVER
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BLOGGER POSTS DK
Campaign Project Management
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BLOGGER POSTS ITALY
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BLOGGER POSTS FRANCE
Campaign Project Management
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Campaign Project Management
hummel footwear campaign SS15 #mymarathonas
Published:
Helle Bech Clausen's profile

Owner

Helle Bech Clausen's profile
Aarhus, Denmark

hummel footwear campaign SS15 #mymarathonas

Scope, direct and manage hummel's spring summer 2015 fashion footwear campaign from concept development to implementation to final delivery

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial