Competition of P&G where the objective we have to change the brand and a product called Tidepods, where the new product is far more simple, modern and high-end image that relates to the current user and a list of colors and scents which make the users get emotionally involved in the product creating a new washing experience.
HOW IT WORK?
There are six color plus an especial edition in black for the dark clothes and a trial pack for testing them all. Each one with a different fragrance is related with the name of the color. There are two types of packages one contains 12 pods, 10 of the fragrance you buy and 2 random pods and the other one smaller contains 6 pods, 4 of the fragance and 2 random pods of a different fragrance so you can use all of them!
