WeWOOD is an Italian brand involved in the eco-luxury and fashion design.

The main focus of the brand is taking care of our planet; Their watches are 100% natural and, for each watch they made, they plant a tree where the forest are in danger.

They also collaborate with American Forests and Trees for the Furure.

Following their philosophy, the packaging is 100% natural as well: it is a cubic box made by cardboard covered by recycled paper.

In the Packaging course at the Politecnic of Milan, I redesign this packaging.

 

I took into consideration the WEWOOD watches package and analyse its critical aspects. The existing WEWOOD watches package appeared me to be difficult to display in a nice way in the stores, and it’s also poor in the interaction with the clients, since it’s very difficult to take out the watch from the package.

Beyond implementing his visibility and exposure on the retail window/shelves I also want to respect the wewood brand and product philosophy which is based on quality and sustainability.

 

The project has been driven by the will to adhere to the WEWOOD brand philosophy which is mainly about love and care of the planet. The concept followed two main guidelines; The first one was to implement the display quality of the package in order to augment the attractiviness of the product and to better catch the client attention. The second guideline was to offer more information about the product. This second aspect had been reached through text and graphical elements indicating the type/essence of wood the watch is made of.We emphasized these aspects because are all relevant to communicate the brand identity and also to attract potential customers.

 

 

And don't forget to take a look at this AMAZING brand!