François Andrivet's profile

Entre Rêve et Réalité — Glassmakers Campaign

CONCEPT
 
I created a ficticious campaign revamping the image of glassmaker craftsmen.
The main goal was to give a fresh and modern touch to this craftsmanship and attract a young and contemporary public.
 
I then shot a series of portraits behind textured glasses bought from Parisian glassmakers.

The colours, blurred and deformed shapes through the glass reflect the poetry this job conveys; it is possible to play and control the light, creating its own vision of the world.
 
“Entre verre et realité” reflects this ideology, the result of the refractions throught the glass suggest a different world like a dream, where the physical properties are altered.
 
 
POSTER SERIES:
PROMOTIONAL VIDEO:
 
(Music: Freed - Mans O)
LEFTOVER PHOTOGRAPHIES:
Entre Rêve et Réalité — Glassmakers Campaign
Published:

Entre Rêve et Réalité — Glassmakers Campaign

A ficticious campaign revamping the image of glassmaker craftsmen.

Published: