The concept 

 

After researching, it became clear that the main aim of Airbnb’s promotional material is to make their customers feel at home all over the world. We therefore decided to base our idea around the concept of ‘Home comforts all over the world’.  After development we found that when we think of home, we thought of the food and homecooked meals we associate with belonging, and this applies to everyone in every country. Food is a universal ideal of belonging and being accepted. 

 

Our strategy involves sending a food van around the country to promote airbnb using home cooked food of different cultures and where Airbnb customers can stay. This strategy will reach a wide audience, promoting awareness of the Airbnb brand whilst allowing people to enjoy and experience new foods. This allows the brand to reach potential customers on a personal level. 

 

We will also reach an online audience through social media and website campaigns. Allowing people to share their own ‘home comforts’ on instagram through hashtags and tagging airbnb to spread the concept of the campaign. 

 

The images of dishes from each region airbnb is located, all present the Airbnb logo in an interesting way. This highlights the changing foods from all around the world, with Airbnb as the common connection. Representative of different places to stay under the umbrella of Airbnb.

 

Making of video