Logo design for life-style coach starting a community seeking to to inspire members to have the courage to design exciting and full-filling lives. The logo, much like the community itself, reflects bold tribal mentalities and aims to share an encouraging message.
The logo design includes big, bold letters tightly arranged to visually echo the organization's strong tribe mentality. The letter arrangement organically forms a totem like image, keeping a tribal theme and borrowing from the tradition of individual totems arranged in the pole to stand out and celebrate the whole community. The subtle split in the word tribe emphasizes of the motivational messages of "try" and "be". The "be" elements also form the motivational mantras: Be A Leader, Be Courageous, Be Healthy, Be Happy.
