The competition brief required me to choose a well-known brand and reimagine it. I chose The Works as it is a brand I am fond of, however I do not think their current branding does it justice as a brand at all. As well as the brand identity I designed a new loyalty card and app for the store.
Mood board and development:
Brand Identity:
"Clock In Card" Loyalty card - physical card:
"Clock in Card" Loyalty Card - app:
