John Lewis - D&AD
The Challenge
Reinvent the packaging that John Lewis uses to deliver online purchases. Create an engaging, aspirational home delivery experience fit for the modern age of connected, tech-savvy, digital native shoppers.
John Lewis is a well known British brand with a wide customer base. Focus on those customers who are ahead of trends and like to try new and interesting things. Appeal to the shopper who‘s always on the go and so finds it really important to be connected to the world through technology. Appeal to their individuality with something visually engaging and inspiring.
