Brief:
In a group, we had 4 intensive weeks to use design to solve violence problems in Kings Cross.
In a group, we had 4 intensive weeks to use design to solve violence problems in Kings Cross.
Response:
We strategised to roll out a free bus that would shuttle patrons from Kings Cross to Town Hall on to connecting night riders. Design was applied to bus routes, bus stops, wayfinding and marketing. I focused on the visual identity of the service, which hinted at the vibrancy and sensuality of the cross, while emphasising its speediness.
We strategised to roll out a free bus that would shuttle patrons from Kings Cross to Town Hall on to connecting night riders. Design was applied to bus routes, bus stops, wayfinding and marketing. I focused on the visual identity of the service, which hinted at the vibrancy and sensuality of the cross, while emphasising its speediness.
