Just 10 Minutes.
The idea for the campaign was to connect with dads in
their daily routine. Just ten minuets of their day could
make a massive difference to their child’s future. So I
went about finding activities that dads did daily that took
around ten minuets for them to compare too, to make them
think its not a long time. Then comparing it to big and well
respected jobs that children aspire to become, making the
dads feel that they want to help them become something
like that, and that they could help them become.
