Nike is a wildly known company with a variety of products available for any type of person. Specifically, Nike Air is recognized for it's benefit to consumers of being incredibly light-weight which is highly beneficial for anyone especially athletes. In the advertisment below, I conveyed Nike Air's product benefit of being light-weight by digitally placing Nike shoe prints onto the ceiling of a room. The shoe prints implied that the Nike Air shoes are so light that they could lift it's users into the air and able to achieve impossible feats, even walking on ceilings.