REBRANDING
THE SK8 SHOP
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I suggest new brand concept which is more dynamic and powerful. New visual identity will be a lot more active and interesting than the old one. And we will provide culture complex space in our store for visitors. You can enjoy various street cultures in our store. There are some tracks for riding, so that you can select your board after testing and riding on them. Our main brand spirit is ‘Anyone on earth can be a rider’. So we also help beginners start the board easily and lower the entry barrier. Enjoy your riding!
LOGO GUIDELINE
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This is the main logo of Roe shop. The main concept behind the logo is “Dynamic”. which makes well with the concept of skateboard. This logo went through visual corrections for many times to be seen well even in its reduced size.
GRAPHIC
MOTIF
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In order to show a dynamic brand concept, we used a metaphor of board playground structure.
The shape of rectangle rounded one edge means a dynamic playground.
The shape of rectangle rounded one edge means a dynamic playground.
