Emma Lee, Art Director.
Objective: The purpose of the project was to raise awareness for bees, because if all bees disappeared from earth, we would only have 4 years left to live.
Target: Anyone who walks into a supermarket, like parents.
Strategy: Increase awareness for dying bees.
Insight: Honey bees are dying, which means many of the produce we eat will vanish and we won't have food anymore.
Solution: In store campaign that will drive people to join and help bees by planting seeds at home and acknowledging the issue.
Skills Demonstrated: Concept, Strategy, Typography,Aesthetics, Imagery, Simplicity, Use of color
Credits: Emma Lee: Art director, Copy writer, Concept development, Visual development, Layout design
