We were approached by Hooters with a challenge to help change mom's perspective of the restaurant. I teamed up with 2 senior Graphic Designers and a Junior Copywriter to help rebrand Hooters.
We wanted to create a fun and hassle free environment for kids and especially for moms.
Emma Lee, Art Director.
Objective: We were approached by Hooters with a challenge to help change mom's perspective of the restaurant.
Target: Mothers and children.
Strategy: Hooters on the block - a friendly neighbor.
Insight: Mothers did not find Hooters as fun and kids welcoming as it should.
Solution: Introducing "Minivans Welcome", a campaign that invites moms and kids to join the block party and be a part of the neighborhood.
Skills Demonstrated: Concept Development, Strategy, Typography, Aesthetics, Imagery, Simplicity Credits:
Credits: Alexa Schara: Concept development, Visual development, Billboard mockups, Menu mockups, Website mockups.
Nancy Nystrom: Visual development, Concept development, Billboard mockups.
Marissa Ebanks: Concept development, Visual development, Copy writing.
Emma Lee: Concept development, Visual development, Copy writing.
