Escrita Fora de Si (outside itself writing) was created to Marco Aurélio de Souza feed his obsessive desire for writing. From our initial conversations to build the blog, I proposed to manifest the printed book page in the digital format. For this, each new post would be illustrated with a drop cap letter. With his proposal of name and approach, it became clear that the set of drop caps should also express the lack of control, the heterogeneity and the poetics. Thus the purely textual content takes rhythm and movement followed by a parallel visual narrative.
By the end, everything is arranged in a layout that distributes posts by the screen showing the opening lines of each text. The set of all letters in color variations was left ready to supply future posts, as soon it comes the desire for a new text.
Access it here: escritaforadesi.tumblr.com.
Design
Carlos Bauer
Client
Escrita Fora de Si / Marco Aurélio de Souza
