RUNNING MANIFESTO
Poster, brochure, bumper sticker, button
Poster, brochure, bumper sticker, button
The Challenge: Using the contents of a running manifesto, I had to create a promotional campaign that visually communicated that manifesto. The campaign had to include a poster, a brochure, a bumper sticker, and any additional fitting promotional pieces. The budget for the project was limited to two color choices.
The Solution: You can’t spell “revolution” without “evolution.” I used Darwin’s evolution diagram showing how man evolved from apes, but advancing it to show the evolution into a runner. The color palette and typefaces reflect road imagery and a runner’s resolve. In addition to print collateral, I also developed a working website and t-shirts.
The Solution: You can’t spell “revolution” without “evolution.” I used Darwin’s evolution diagram showing how man evolved from apes, but advancing it to show the evolution into a runner. The color palette and typefaces reflect road imagery and a runner’s resolve. In addition to print collateral, I also developed a working website and t-shirts.
