I decided to create a new marketing theme for Vans and title it "It's Part of the Ride". Vans is all about activity and being outdoors and my 'It's Part of the Ride' idea is designed to mean that Vans products are a big part of the lives of the people who use them. Such as Vans products being just as big of a part of skateboarding as the skateboard itself. For Vans customers, the products are right there with them when they are out having adventures and living life and that is what I really wanted to focus on. I created some guerrilla marketing techniques that would bring attention to this 'being part of the ride' and show Vans being a part of everyday life. These executions would be placed in a variety of actively busy streets, the perfect environment for skaters, bikers, and everyday adventurers to find them.

I made a catalog to continue with my 'It's Part of the Ride' theme. I created hybrid images to show portions of Vans products being part of the everyday activity and outdoors imagery. The layouts I created for the products give a sense of movement and variety to help show off the Vans activewear. The original, unedited images were found online.