H A A R S C H A R F - An exhibition from head to toe.
Haarscharf is an exhibition concept we developed during the 2nd semester.
It's name Haarscharf is ambiguous and means by a hair's breadth as well as accurate.
When separated like in the logo, Haar scharf refers to attractive or beautiful hair.
A D V E R T I S I N G
These are some advertising ideas to promote the exhibition in Graz.
D O C U M E N T A T I O N
To document the exhibition concept and the visualization we decided to make two booklets and a slipcase.
V I S U A L I Z A T I O N
To visualize our ideas and exhibits, we built a scale model. We didn't want to do ordinary
visiualizations with 3D software, to us it was important to retain the natural feel of the topic of hair.
A project by Stefanie Brückler, Katja Mock, Lisa Neureiter, Katharina Schwarz and Klara Vith
for F H J O A N N E U M.
for F H J O A N N E U M.
Thanks for watching!
